Head of Marketing - Multi-Brand Portfolio Leadership

Join Playmade as our Head of Marketing and lead the charge in transforming our multi-brand portfolio into a powerhouse of innovation, engagement, and growth. Based in the vibrant hub of Canggu, Bali, you’ll spearhead strategic marketing initiatives that drive brand awareness, customer loyalty, and revenue growth.

As the Head of Marketing, you will be responsible for developing and executing comprehensive marketing strategies that align with the company's vision. You will work closely with cross-functional teams to ensure seamless integration of marketing efforts across all brands. With a strong background in marketing and a passion for digital transformation, you will leverage your expertise to drive measurable results and foster a culture of innovation.

Playmade is a dynamic and forward-thinking company that values creativity, collaboration, and continuous learning. We offer a competitive salary, a comprehensive benefits package, and the opportunity to work in a stunning location with a diverse and talented team.

📋 Tanggung Jawab Pekerjaan

• Develop and implement strategic marketing plans to drive brand growth and customer engagement.
• Lead and mentor a high-performing marketing team, fostering a culture of innovation and excellence.
• Leverage data analytics and market research to inform strategic decision-making and optimize marketing campaigns.
• Collaborate with cross-functional teams to ensure seamless integration of marketing efforts across all brands.
• Stay ahead of industry trends and emerging technologies to drive continuous innovation in marketing strategies.
• Monitor and report on key marketing metrics to measure performance and ROI.
• Build and maintain strong relationships with key stakeholders, including brand partners, influencers, and media outlets.
• Drive brand awareness and customer loyalty through creative and impactful marketing campaigns.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 8-10 years of experience in marketing, with a proven track record of success in a leadership role.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
• Proficient in marketing automation tools such as HubSpot, Marketo, or similar platforms.
• Certification in Google Analytics or other data analytics tools is a plus.
• Excellent communication, leadership, and project management skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Passion for innovation and a commitment to driving measurable results.

🛠️ Keahlian

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